Pay-Per-Click Advertising

Another option is to use pay-per-click (PPC) advertisements.  These ads allow you to get immediate exposure. You pay a small fee each time someone clicks on the ad to reach your website. The key is to convert those clicks into sales. 

This method has become especially popular because of the constantly changing ranking criteria of the major search engines.  What worked six months ago to get a high ranking does not always work now.  Through trial and error, you will learn what ads and keywords work best, and can improve your website’s performance with that knowledge.

Affiliate Programs

Another way to sell your product is through an affiliate program. Other websites sign up to be your affiliate, and when they send a customer your way and a sale is made, you pay them a commission.  Some companies also pay for leads, which is especially valuable if you are offering a service.

Affiliate programs can be very profitable for everyone involved, but you need to be as generous as possible when paying commissions or no one will join yours.  But if done correctly, your sales will skyrocket and your leads could number more than you can handle.