Goals have a property we can call immediacy. An immediate goal is directly connected to whatever you’re doing right now. For instance, right now I’m typing this with the goal of finishing the article you’re reading. By contrast, less immediate goals are less directly connected to what you’re doing right now. For me, right now, a less immediate goal is to help project teams work more effectively. I’m typing this, in part, because I hope that people reading it might gain some insights that they can apply.

Achieving your goals requires both passion and action. Knowing when to emphasize passion and when to emphasize action are the keys to managing yourself, or others, toward achievement.

A goal’s immediacy determines the effectiveness of any particular goal achievement strategy. To achieve a less immediate goal, focus on it. Contemplate it. Imagine it. Imagine achieving it. Imagine having achieved it. When you do, you wake up your passion, and you unconsciously do what’s necessary to achieve that goal.

Imagining success is far less effective for immediate goals. If I want an ice cream cone from the store across the street, imagining it probably won’t make it happen. To achieve immediate goals, focus on what you have to do, and then you’ll take action.

For a less immediate goal, focus on the goal, and the doing will take care of itself. For a more immediate goal, focus on the doing, and the goal will take care of itself. It’s when we get the two confused that we get into trouble.

To help people and organizations achieve goals, use these same principles. As a manager or leader, you’re responsible for your own personal goals, but you also take some responsibility for organizational goals and for goals of subordinates.

When the goal is immediate, do what you can to help people focus on what they need to do to achieve the goal. When the goal is less immediate, do what you can to help them visualize achieving it.

For instance, a near-term project milestone is an immediate goal. Although focusing the attention of the team on the milestone might be helpful, still more helpful would be a focus on this week’s work, because that’s what people must do to achieve the goal.

On the other hand, since goals related to, say, business development tend to be less immediate, a more vision-oriented approach is likely to be more effective for them. Focusing a team’s energies on what life will be like when we complete this set of projects could provide people with the guidance they need to set their own priorities consistent with that less immediate goal.

There’s a time for passion (imagining), and a time for action (doing). One without the other doesn’t work. Knowing when one is more important than the other is the key to achievement.

It’s when we get passion and action confused that we get into trouble.

by Rick Brenner 

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